dmexco Theme #2
Storytelling: Advertising is publishing
From innovative storytelling, to native advertising, to programmatic creativity, the importance of storytelling was at the forefront of dmexco’s video, tech and digital marketing strategy conferences. The power of visuals and its positive impact on brand recognition and engagement means that advertisers need to start thinking like journalists, writers, and producers, not just “content creators.”
Check out this not-to-miss dmexco presentation, “One to One – The New Creativity: Who Knew?” with Laura Henderson from Mondelez and eMarketer’s Geoffrey Ramsey.