For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
We will now compare mediation and in-app bidding along 3 key axes : Auction structure, pricing methodology and major customer benefits. 1. Auction structure :
The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
The holiday season is THE time for advertisers, we all know that. But it’s also the time for magic and joy. So let’s take a
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
Programmatic Guaranteed may seem like an obscure sales channel. But Smart has found it offers buyers exactly what they’re looking for during an era when
The Partner Zebestof, a subsidiary of the CCM Benchmark / Figaro Group, is a trading desk that combines technology and proprietary data to enable
Smart AdServer helped Contrepoints double total revenue after 2 months. Its Holistic yield management solution outearned Criteo, Teads and The Moneytizer.
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
What’s DigiTrust? This non-profit collaborative organization grew out of an International Advertising Bureau (IAB) working group and is made up of both premium publishers and
Smart gives you 3 reasons why you should adopt Native Ads. Learn how to succeed with native advertising.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
GDPR is restricting data use, but Smart has a great alternative for advertisers anxious to make the best of the FIFA World Cup! Learn how to unleash the power of semantic targeting.
The new European rules and regulations are coming into force on May 25! Are you sure you’ve done everything to be GDPR compliant? Get CMP, SDK and compliancy info in this blog post.
The IAB Europe’s Transparency and Consent Framework provides a standardized mechanism for requesting, storing and sharing user consent along the supply chain. Read this summary to understand how it works.
GDPR will go into effect in 3 days. So, you’ve got 3 days left to ensure that all your digital assets are compliant with the new European rules and regulations. Here are a few reminders to help you get ready for Friday.
DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
This Q&A with CMO Michael Nevins sheds light on the need for publishers to create a sustainable monetization strategy based on the secure activation of their first-party data. The result? Their own “private gardens.”
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.