Learn how Smart supports TronTV in their video strategy.
To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.
Smart has decided to help publishers gain a clearer overview by analyzing the behaviors on the market and identifying tactics you can use to navigate the COVID-19 crisis.
Based on this analysis, we’ve provided you 3 tips you could implement to optimize – or at least mitigate – the impact on your revenues.
Learn how Smart AdServer Drives +24% Programmatic Revenue Growth for a US publisher with Prebid for Video.
The video header bidding solution (in-stream & out-stream) is aimed at publishers who wish to open their video inventory to more competition simultaneously.
COVID-19 is upsetting our everyday habits. To aid publishers during this uncertain time, the Smart Analytics Team has performed a market analysis
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
Learn how Smart help Madvertise to embraces programmatic guaranteed to strengthen its premium business with advertisers.
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!
Ho ho ho! The holiday season has already begun, to the delight of young and old alike. This is a key annual event for brands and choosing the right targeting strategy is essential. It must be thoughtfully planned out.
What are VPAID and VAST? 1 – What is VAST (Video Ad Serving Template)? VAST is the IAB standard necessary to serve in-stream video ads.
Google unified first price auction explained 1 – What are the key takeaways you should have in mind? Google is dropping its last look approach.
Learn how GroupM shits Opel’s branding campaign into gear using programmatic guaranteed on Smart RTB+
You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Learn how Smart helps Showheroes manage their ad campaigns and increase monetization for both in-stream video and display ads.
Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).
Learn more about the new standards Sellers.json and the OpenRTB SupplyChain. They will become indispensable for all actors in the programmatic ecosystem.
Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.
Over 50% higher CTR than market average on skin and banner formats 13 publishers within a 100% brand-safe environment Amnet is the Dentsu Aegis Network’s
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