Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.
Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more.
With the new year just around the corner, people are already setting 2023 goals. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Here’s what you should know to get started on your campaign planning.
Audiencerate and Equativ partner to deliver market-leading addressable advertising London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with
With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.
Equativ announces strategic hires amid continued growth Heavyweight appointments reinforce the company’s commitment to CTV innovation and service in support of advertisers and agencies London,
In 2021 the French Competition Authority fined Google for anti-competitive behavior in the ad tech sector. Here’s a recap of what Google committed to and what’s been implemented to date.
Unifying our culture around common values creates an essential link between employees, encouraging collaboration and sparking new ideas and innovation which contributes to our ongoing growth and evolution.
As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.
Curated deals at the heart of the collaborationbetween Weborama and Equativ Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that
Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH) Partnership brings
While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.
How Amnet engaged Equativ to achieve a 96% video completion rate for their client on a branding video campaign in four key markets.
The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.
Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion
Last year, combined back-to-school/college spending in the US totaled just over $108B, making it one of the largest seasonal shopping events aside from Christmas and
How a large pharmaceutical company increased its brand awareness by using Smart Buyer Connect to target US Hispanic audiences on in-stream video inventory.
Equativ (formerly Smart) provides advertisers turn-key solutions to reach back-to-school audiences Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school
Smart AdServer Rebrands as Equativ Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with
Smart and New Frontier Data Partner to Provide Advertisers Access to 160M+ US Cannabis Consumer Profiles New York, June 1 2022 – New Frontier Data, the
Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire London, 09:00 (BST), 31st May 2022 – Smart, the leading
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.