Smart Ideas


How to Monetize Your Non-Consented Traffic

As we enter a new era where data processing and ad delivery differ depending on consent, new strategies are required to ensure the best delivery. To guarantee optimal performance, that also includes a strategy for monetizing non-consented traffic.

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Coopetition is the New Cool

The future of digital advertising remains to be seen. However, Google has stoked a flame of innovation and collaboration from all corners of the industry that may lead to a marketplace that emulates the yesteryears of advertising.

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Online Advertising

Smart and HUMAN: Your Safeguard Against Invalid Traffic

Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.

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