Smart AdServer helped Contrepoints double total revenue after 2 months. Its Holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
GDPR is restricting data use, but Smart has a great alternative for advertisers anxious to make the best of the FIFA World Cup! Learn how to unleash the power of semantic targeting.
The IAB Europe’s Transparency and Consent Framework provides a standardized mechanism for requesting, storing and sharing user consent along the supply chain. Read this summary to understand how it works.
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
In early 2018, Chrome will block ads that do not meet certain standards. Don’t fear the implications. We’re equipping you with everything you need to avoid chaos and improve user experience.