Smart AdServer helped Contrepoints double total revenue after 2 months. Its Holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Smart gives you 3 reasons why you should adopt Native Ads. Learn how to succeed with native advertising.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
GDPR is restricting data use, but Smart has a great alternative for advertisers anxious to make the best of the FIFA World Cup! Learn how to unleash the power of semantic targeting.
The new European rules and regulations are coming into force on May 25! Are you sure you’ve done everything to be GDPR compliant? Get CMP, SDK and compliancy info in this blog post.
The IAB Europe’s Transparency and Consent Framework provides a standardized mechanism for requesting, storing and sharing user consent along the supply chain. Read this summary to understand how it works.
GDPR will go into effect in 3 days. So, you’ve got 3 days left to ensure that all your digital assets are compliant with the new European rules and regulations. Here are a few reminders to help you get ready for Friday.
DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
This Q&A with CMO Michael Nevins sheds light on the need for publishers to create a sustainable monetization strategy based on the secure activation of their first-party data. The result? Their own “private gardens.”
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
There’s more than one way to make a deal! Get quick definitions for Programmatic Guaranteed vs. private auctions vs. preferred deals in this blog post.
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.
In early 2018, Chrome will block ads that do not meet certain standards. Don’t fear the implications. We’re equipping you with everything you need to avoid chaos and improve user experience.
Learn how Smart helps Krush Media run successful audience targeting campaigns programatically.
Is header bidding is advantageous for publishers? Find out in this dmexco 2017 video with ebay, Netpoint Media and Showheroes.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.