As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.
With the number of CTV endpoints expected to double next year, the growth potential in the category is quite large. This IAB France presentation offers insight on key CTV markets and the current trends in each.
Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.
According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.
Over the course of a little more than two years, we’ve worked closely with Primis to launch multiple integrations ranging from tags to both client and server-side header bidding. See how our partnership has helped publishers optimize their revenues.
It’s clear that the CBD and cannabis industry poses a big opportunity for advertisers. In order to be successful marketers have to experiment and embrace risk. In this panel discussion, experts discuss some of the challenges they’ve faced and share advice for long-term success.
Black Friday spend continues to grow year-over-year. As a marketer, it can be a challenge to cut through the noise. Here’s how Smart Auction Packages can help you effectively leverage one of the biggest shopping events of the year.
Programmatic has become more complicated over time leaving today’s buyers challenged with ensuring they’re getting the value and transparency they seek. Here’s how Supply Path Optimization can help and why it’s important.
How targeting360 GmbH used Smart Buyer Connect to complement their open auction activities with deal buying to drive results and save time.
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.
Two of the most critical shifts in our industry today are data privacy and cookie-free advertising and the growth of CTV/AVOD content and viewership. To further accelerate our strategic efforts around video and TV, we are pleased to announce our acquisition of DynAdmic.
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.
There’s no doubt Apple’s ATT framework will change the advertising game on all fronts by requiring publishers to ask for user consent to collect and share data. Here are four things you need to do to maximize consent.
Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.
How Smart helped TimeOne use semantic contextual targeting to achieve better performance with above-average CTRs and greater profitability.
Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.
Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.