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OpenX alternative
Online Advertising

Looking for a replacement for OpenX Ad Server?

The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.

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semantic targeting

Back to basics: Context still rules the roost

For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.

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Uncategorized

AdTech PR – Dizzying Pace of Change & What Lies Ahead

For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.

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gdpr 3
GDPR

Last Call for GDPR

The new European rules and regulations are coming into force on May 25! Are you sure you’ve done everything to be GDPR compliant? Get CMP, SDK and compliancy info in this blog post.

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gdpr cmp
GDPR

GDPR: Get Your Mobile Apps Ready

GDPR will go into effect in 3 days. So, you’ve got 3 days left to ensure that all your digital assets are compliant with the new European rules and regulations. Here are a few reminders to help you get ready for Friday.

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Data

Private Garden Q&A With CMO Michael Nevins

This Q&A with CMO Michael Nevins sheds light on the need for publishers to create a sustainable monetization strategy based on the secure activation of their first-party data. The result? Their own “private gardens.”

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