Smart Ideas

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What are VPAID and VAST?

What are VPAID and VAST? 1 – What is VAST (Video Ad Serving Template)? VAST is the IAB standard necessary to serve in-stream video ads.

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TRUST.ID: The Initiative for a Transparent and Better Advertising World

Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).

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