Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.
How Smart helped TimeOne use semantic contextual targeting to achieve better performance with above-average CTRs and greater profitability.
Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.
Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.
As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.
Smart is integrated with castLabs’ PRESTOplay for iOS and Android, providing a seamless solution allowing you to benefit from our extensive monetization options and all of the playback features of PRESTOplay.
How 366 and Havas used Smart’s SSP and programmatic deals to run a successful campaign for a major French financial/online gaming advertiser.
The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.
When faced with pandemic-related retail challenges, Mobsuccess activated Smart Buyer Connect to help their client GiFi quickly and successfully shift from a drive-to-store strategy to a drive-to-web strategy.
As we quickly approach a world without third-party cookies, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.
As we enter a new era where data processing and ad delivery differ depending on consent, new strategies are required to ensure the best delivery. To guarantee optimal performance, that also includes a strategy for monetizing non-consented traffic.
With more and more consumers embracing legal Cannabis and CBD products, advertisers have opportunity to capitalize on the growing market. Programmatic advertising can serve as a powerful solution for effectively expanding reach beyond niche audiences.
The future of digital advertising remains to be seen. However, Google has stoked a flame of innovation and collaboration from all corners of the industry that may lead to a marketplace that emulates the yesteryears of advertising.
When Imgur was looking for a transparent and independent ad tech platform partner to help them fully control their own programmatic stack, they turned to Smart. See how our solutions helped them improve global monetization performance without losing revenue.
Working with Angular can pose the challenge of needing to employ advanced framework features that are only briefly mentioned in their documentation. Building a tree
Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
The advertising industry is in a transitional phase where all players are trying to balance audience data-rich advertising’s efficacy with the imperative to protect user privacy and consent. Google’s latest privacy announcement reinforces the need for flexible and agnostic technology to succeed in the post-cookie world.
Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.
Discover how Smart and Mobsuccess used programmatic guaranteed to help GiFi drive Black Friday sales in a competitive and shortened holiday season.
At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.
As we enter a new year, we look at the state of the programmatic advertising landscape and anticipate what’s to come in 2021.
Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.