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Leading the way in transparency
Demand

Buyers.json: Leading the Way on Buy-Side Transparency

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.

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Demand

Ad Tech’s Challenge: Authentically Engaging the U.S. Hispanic Market

According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

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Brand Safety
Supply

Brand Safety: Why Trust Matters

Advertisers continue to seek more control and confidence in the solutions they invest in. With content sitting at the core of the brand safety discussion, it’s important for publishers to communicate openly and help build trust with buyers.

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Lexicon concept with book about Connected TV in library
Video

Your Connected TV Lexicon

If you’ve ever overheard a conversation between engineers as they excitedly discuss the virtues and drawbacks of a particular technology or process you’ve probably had

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back-to-school-auction-packages
Demand

Back to School 2021: Adapting to Shifting Shopper Habits

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.

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Transparency
Programmatic

What You Should Know About Quality Standards

Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.

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Programmatic

Semantic Contextual Targeting: Back and Better Than Ever

Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.

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Smart Connected TV with command
Video

Q&A: The Future of Advanced TV

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

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