Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!
Ho ho ho! The holiday season has already begun, to the delight of young and old alike. This is a key annual event for brands and choosing the right targeting strategy is essential. It must be thoughtfully planned out.
Learn how GroupM shits Opel’s branding campaign into gear using programmatic guaranteed on Smart RTB+
You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Learn how Smart helps Showheroes manage their ad campaigns and increase monetization for both in-stream video and display ads.
Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).
Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.
#1 SSP for mobile +111% revenue between Q1 and Q2 2019 Impactify is a web and mobile advertising exchange, serving premium UX ads focused on
Learn more about the new standards Sellers.json and the OpenRTB SupplyChain. They will become indispensable for all actors in the programmatic ecosystem.
27% increase in its programmatic revenue (between April 2018 and April 2019) 19% growth in its average RTB + eCPM in open auction Bonnier Business
Programmatic Guaranteed is growing fast. Here are a few reasons why you should include it in your deal strategy.
Smart will give you 6 key points you should know for better understanding the impact of Google’s big move to first price.
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
We will now compare mediation and in-app bidding along 3 key axes : Auction structure, pricing methodology and major customer benefits. 1. Auction structure :