Morning Sessions
9:30 am
Go for Branding and Performance with Native Advertising
Participants:
-Arnaud Perrier Gustin, Marketing Communications Manager, Nissan
-Sebastien Noël, Director of Sales, Yahoo!
9:40 am
The Role of Data in Premium Content Monetization
Participants:
-Philippe Boscher, Associate Director of Digital Marketing, TF1 Publicité
-Dimitri François, Senior Client Partner, Southern Europe, Adobe
9:50 am
Video: Changes in Value
Participants:
-Karine Rielland, Digital Sales Director, Prisma Media Solutions
-Hortense Thomine-Desmasures, Managing Director, M6 Digital
-Nicolas Mignot, Country Manager France, StickyAds
-Fayssal Kartoby, Head of Product Marketing and Business Development, SFR
11:40 am
Carrefour France’s Appropriation of Digital Media
Participants:
-Greg Ragon, Senior Digital Manager, Carrefour
-Xavier Marchand, Senior Sales Manager, DoubleClick
12:10 pm
Transparency, The Key to Control
Speaker: Corey Kronengold, CMO, Smart AdServer
Afternoon Sessions
2:10 pm
Hard Questions — Programmatic and Agency Brands, One Year Later
Participants:
-Jean-Luc Chetrit, President, UDECAM
-Sophie Poncin, President, SRI
2:50 pm
Data, Insight and Digital Transformation
Speaker: Pascal Delorme, Executive Director, Accenture Digital France and Benelux, Accenture
3:10 pm
The World and Online Advertising
Speaker: Laurence Bonicalzi-Bridier, President, M Publicité (Le Monde Group)