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What has been our most popular programmatic content of 2016? Get our top 5 programmatic blog posts here!
1. What is programmatic guaranteed?
What’s the real IAB definition of programmatic guaranteed? Is there more than one definition for programmatic guaranteed?
2. What’s the difference between programmatic guaranteed and automated guaranteed? (Updated version of the article “What is programmatic guaranteed”)
Programmatic guaranteed and automated guaranteed are different. The first is performed via a deal id, and the second via a publisher’s API.
3. 2016 Digital Marketing Trends
Get Smart AdServer’s digital marketing and ad tech predictions for 2016. What’s did we say was going on with mobile, programmatic and native ads? Were we right?
4. The Rise of Out-Stream Video Formats
Out-stream can be intrusive, but with the right tools and options provided by the right tech solution, publishers can serve acceptable ads.
5. The Evolution of IAB Video Standards
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
BONUS!! An oldie, but goodie: What is holistic yield management, and why does it drive significant revenue?
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