In 2021 the French Competition Authority fined Google for anti-competitive behavior in the ad tech sector. Here’s a recap of what Google committed to and what’s been implemented to date.
Achieve holistic yield monetization through a truly unified auction
Our outstanding holistic yield optimization algorithm ensures that each impression is sold through the best sales channel in order to maximize your overall revenue.
From a single entry point, you can manage all your revenue sources: direct, programmatic and ad network mediation.
Doing client-side header bidding? Benefit from our fully holistic yield optimization solution, Holistic+. For web, mobile web and in-app campaigns, you can manage all your revenue sources — direct, programmatic and header bidding.