Call It a Comeback: The Return of Semantic Contextual Targeting . Joe Lospalluto – EVP
Semantic Contextual Targeting
The right Audience, The right Time, The right Place
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After years of R&D, Smart’s data science team has developed powerful proprietary contextual machine learning technology that scans, analyzes and categorizes over 100,000 pages per day.
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We’ve been able to maximize our customers’ campaign performance through a context-focused distribution of ads in a premium environment.
Smart Ideas About Semantic
The Drum: Can semantic targeting impose order on a nervous GDPR marketplace? By Michael Nevins–10 January 2019
ExchangeWire.com: Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab by Lindsay Rowntree on