100% Quality
Over 17 years ago, we made a commitment to quality by focusing exclusively on premium publishers. We partner with only the best buyers, those who want their ads to be displayed on first-rate websites.
100% Focused on User Experience
We help publishers leverage the quality of their content to preserve their audiences. Our tools not only protect users from malware, but they help create a top-notch, custom ad experience that keeps users coming back for more.
100% Transparent
At Smart, transparency has always been a key differentiator. We are fully transparent with our publishers and share all big data — up to the log level.
All partners are audited to ensure they will supply only high-quality creatives. Smart monitors these partners to make sure that the whole chain is safe and secure. All ad creatives are investigated nonstop, 24/7.
Our Quality team works daily to ensure both inventory and creative quality. We have a VP Analytics & Quality and 4 dedicated quality experts.
We work with industry-leading tools to protect publishers from ad fraud and fraudulent traffic. Every creative is scanned in real time for malware detection before delivery, and all Smart inventory is continuously analyzed to protect against domain spoofing and bot traffic.
Smart is an industry leader, implementing the latest quality market initiatives and is 100% ads.txt compliant. We are also an active IAB member and participate in workshops on market quality issues across the globe.
At Smart, we have a strong desire to proactively increase quality throughout the ecosystem. We are openly sharing all data we gather about fraudulent activities related to both ad quality and traffic quality.
Interested in sharing and/or learning with us?
Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the
Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.
Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.
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