Private Marketplaces. Superior Value.

Realize the full value of your inventory by meeting buyers’ needs
within a brand-safe environment

From Open Auction to Guaranteed Deals

Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.

Open
Auction

Open to all buyers.

private auctions

1 publisher,
pre-approved buyers.

More exclusivity. More control.

direct deals/
preferred deals

1 publisher,
1 buyer.

Exclusive access. Negotiated fixed price.

smart auction packages

1 buyer, 
several premium publishers.

More reach.    Specific targeting.

guaranteed deals

1 publisher,
1 buyer, reserved inventory.

Highest priority. 100% delivery.

Smart Auction Packages

Curated deals. Straightforward.

More opportunities

Reach new buyers by being a part of larger, more visible inventory packs.

More revenue

Better sell your formats and audiences, and increase your revenue.

Less effort

Everything is handled by the Smart monetization team.

Programmatic Guaranteed​

The precision of direct sales. The power of programmatic.

Secure
revenue

Access new buyers and buying opportunities: buyers give their commitment, you ensure delivery. Revenue is guaranteed.

Strengthen relationships

Enhanced buyer trust and commitment by delivering exactly what they require.

 

Ensure
efficiency

Speed up deal activation and reduce setup errors on the buy side.

 

Smart Ideas for Publishers

Demand

Ad Tech’s Challenge: Authentically Engaging the U.S. Hispanic Market

According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

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Supply

Q&A: How Smart and Primis Partner to Help Video Publishers

Over the course of a little more than two years, we’ve worked closely with Primis to launch multiple integrations ranging from tags to both client and server-side header bidding. See how our partnership has helped publishers optimize their revenues.

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