Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.
Open to all buyers.
1 publisher,
pre-approved buyers.
More exclusivity. More control.
1 publisher,
1 buyer.
Exclusive access. Negotiated fixed price.
1 buyer,
several premium publishers.
More reach. Specific targeting.
1 publisher,
1 buyer, reserved inventory.
Highest priority. 100% delivery.
More opportunities
Reach new buyers by being a part of larger, more visible inventory packs.
More revenue
Better sell your formats and audiences, and increase your revenue.
Less effort
Everything is handled by the Smart monetization team.
Secure
revenue
Access new buyers and buying opportunities: buyers give their commitment, you ensure delivery. Revenue is guaranteed.
Strengthen relationships
Enhanced buyer trust and commitment by delivering exactly what they require.
Speed up deal activation and reduce setup errors on the buy side.
How Fan Controlled Football engaged Smart to help manage direct-sold media demand and access incremental demand to increase monetization.
Private marketplaces in an open web ecosystem may sound contradictory. And, while the open marketplace has its advantages, private marketplaces can offer additional benefits to meet the needs of both publishers and advertisers.
As a publisher, the benefits of an ad server shouldn’t be overlooked. Here are five key reasons it should still be an important element in your strategy.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.