In 2021 the French Competition Authority fined Google for anti-competitive behavior in the ad tech sector. Here’s a recap of what Google committed to and what’s been implemented to date.
From Open Auction to Guaranteed Deals
Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.
Open to all buyers.
More exclusivity. More control.
Exclusive access. Negotiated fixed price.
several premium publishers.
More reach. Specific targeting.
1 buyer, reserved inventory.
Highest priority. 100% delivery.