Smart helps publishers create deals in their own secured marketplaces in a closed, select environment.
Leverage the best of both programmatic and direct sales. Through deals that guarantee volume at a fixed price, you’ll secure opportunities, strengthen relationships and access new buyers to increase revenue.
Make deals with a limited set of buyers targeting specific inventory and/or audiences.
Monetize your inventory with direct, fixed price deals with one buyer for specific inventory and/or audiences.
Buyers can target their audiences at scale through one deal ID on cross-network inventory. This means less effort, more visibility and more revenue for publishers.