Smart Ideas

Ad Operations

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

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Smart AdServer

Cyrille Geffray of Smart AdServer is Smart

In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.

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Ad server
Ad Operations

What Is an Ad Server?

What is an ad server? What does an ad server do? Learn why ad servers useful for publishers, ad networks, advertisers and media agences in this article.

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