What were the hottest trends at dmexco 2017? Smart Business Development and Product Managers share their thoughts — from header bidding to GDPR to ads.txt.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Smart Ad Server and madvertise have launched a non-disruptive, high-impact, native parallax format for both display and video, on mobile and in-app.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer’s ready-to-use solution.
Learn how Smart AdServer helped one of the Europe’s leading digital publishers predict future traffic volume and gather crucial information on available inventory and audiences.
Smart AdServer plans to partner with Cathay Capital Private Equity, an investment fund with crossborder growth strategies that supports fast-growing SMEs.
What is holistic yield management?
An easy-to-understand definition and a comprehensive explanation of how it drives significantly more revenue.