27% increase in its programmatic revenue (between April 2018 and April 2019) 19% growth in its average RTB + eCPM in open auction Bonnier Business
Programmatic Guaranteed is growing fast. Here are a few reasons why you should include it in your deal strategy.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Learn how we helped the largest newspaper in Colombia boost revenue by displaying Netflix ads US-based to Spanish-speaking audiences.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Smart AdServer helped Contrepoints double total revenue after two months. Its holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Smart Ad Server and madvertise have launched a non-disruptive, high-impact, native parallax format for both display and video, on mobile and in-app.