Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.
To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.
Smart has decided to help publishers gain a clearer overview by analyzing the behaviors on the market and identifying tactics you can use to navigate the COVID-19 crisis.
Based on this analysis, we’ve provided you 3 tips you could implement to optimize – or at least mitigate – the impact on your revenues.
COVID-19 is upsetting our everyday habits. To aid publishers during this uncertain time, the Smart Analytics Team has performed a market analysis
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.
Programmatic Guaranteed may seem like an obscure sales channel. But Smart has found it offers buyers exactly what they’re looking for during an era when
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
In early 2018, Chrome will block ads that do not meet certain standards. Don’t fear the implications. We’re equipping you with everything you need to avoid chaos and improve user experience.
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
What were the hottest trends at dmexco 2017? Smart Business Development and Product Managers share their thoughts — from header bidding to GDPR to ads.txt.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.