Publishers

Get your fair share on your terms. 

Optimize the value of every

impression and user. 

Demand Partners

Optimize your advertising

investment.

Get your fair share.

The most powerful ad server
and natively integrated SSP
to ensure value path optimization for all

Ad server

With more than 17 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression. 

SSP

Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the contraints of the walled gardens.

1,000+ Forward Thinking Publishers Are Taking Control with Smart

Demand Partners

Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.

Jacques Hemmendinger

Managing Director, Régie E-Commerce

Smart's 3 Key Differentiators

Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences. 

ACT WITH CERTAINTY

Transparency and Integrity

REALIZE YOUR FAIR SHARE

Neutral Independent Platform

TAKE CONTROL

Value Path Optimization

What makes us Smart

In today’s ad tech world, reaching a more valuable audience is more critical than ever before. Programmatic advances have created  short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control. 

Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. In a shared-interest business approach you always act with certainty and have control of all the variables for the right blend of transaction models, channels and formats, while activating the right audience data for value path optimization. 

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