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With more than 19 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the constraints of the walled gardens.
Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues. The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools. With a focus on native, display and video, the platform empowers its customers to reach, engage and grow brands’ audiences.
Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Managing Director, Régie E-Commerce
Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences.
Transparency and Integrity
Neutral Independent Platform
Value Path Optimization
In today’s ad tech world, reaching a more valuable audience is more critical than ever before. Programmatic advances have created short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. In a shared-interest business approach you always act with certainty and have control of all the variables for the right blend of transaction models, channels and formats, while activating the right audience data for value path optimization.
In addition to thought leadership and practical articles, we deliver opinions and insights on this dynamic industry.
Global Adtech Media Event: Smart, Liveramp, ID5, Gameloft, HUMAN, Showheroes, BCN, JW Player, and Reach
Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.
As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.
Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.