Press releases
Smart boosts advertisers’ summer campaigns with dedicated auction packages
Press Release– Paris, May 5th 2022 To meet advertisers’ increased communication needs during the summer
Danica Shultz
May 5, 2022
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Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Jacques Hemmendinger
Managing Director, Régie E-Commerce
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In today’s ad tech world, reaching a more valuable audience is more critical than ever before. Programmatic advances have created short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
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Press releases
Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV
Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV New York
Danica Shultz
April 21, 2022
Demand
Curation: Not Just A Passing Fad
Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.
Caroline Dethomas
April 19, 2022
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