
Google unified first price auction explained
Google unified first price auction explained 1 – What are the key takeaways you should
With more than 17 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the contraints of the walled gardens.
Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Managing Director, Régie E-Commerce
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In today’s ad tech world, reaching a more valuable audience is more critical than ever before. Programmatic advances have created short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. In a shared-interest business approach you always act with certainty and have control of all the variables for the right blend of transaction models, channels and formats, while activating the right audience data for value path optimization.
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Google unified first price auction explained 1 – What are the key takeaways you should
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You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
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