Press releases
Little Syster recognizes Smart’s commitment to digital responsibility
Little Syster recognizes Smart’s commitment to digital responsibility Paris, November 18, 2021. Smart, the
Danica Shultz
November 25, 2021
The most powerful adserving
and natively integrated SSP
to ensure value path optimization for all
Ad server
With more than 19 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
SSP
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the constraints of the walled gardens.
DSP
Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues. The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools. With a focus on native, display and video, the platform empowers its customers to reach, engage and grow brands’ audiences.
Demand Partners
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Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Jacques Hemmendinger
Managing Director, Régie E-Commerce
Smart's 3 Key Differentiators
Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences.
ACT WITH CERTAINTY
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REALIZE YOUR FAIR SHARE
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TAKE CONTROL
Value Path Optimization
What makes us Smart
In today’s ad tech world, reaching a more valuable audience is more critical than ever before. Programmatic advances have created short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. In a shared-interest business approach you always act with certainty and have control of all the variables for the right blend of transaction models, channels and formats, while activating the right audience data for value path optimization.
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Press releases
Adverty partners with Smart to further facilitate access to its seamless in-game inventory
Adverty partners with Smart to further facilitate access to its seamless in-game inventory Adverty today
Danica Shultz
November 25, 2021
Press releases
LiquidM DSP and Navegg Announce Partnership
LiquidM DSP and Navegg Announce Partnership Navegg’s audience data is now available on LiquidM, Smart
Marieke Buis
November 15, 2021
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