White Papers & Guides

Explore Smart's latest research and let us guide you through the AdTech world

Going direct

What you need to know about programmatic buying method

Supply path optimization

Check out Smart’s recommendations to embrace SPO

Identity Indicator

Key market trends for a privacy first digital advertising ecosystem

Quality Standards Guide

How to be compliant with new IAB initiatives for sellers transparency

Check out our latest articles

Leading the way in transparency
Demand

Buyers.json: Leading the Way on Buy-Side Transparency

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.

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Demand

Ad Tech’s Challenge: Authentically Engaging the U.S. Hispanic Market

According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

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