Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.
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Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more.
With the new year just around the corner, people are already setting 2023 goals. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Here’s what you should know to get started on your campaign planning.