White Papers & Guides

Explore Smart's latest research and let us guide you through the AdTech world

Going direct

What you need to know about programmatic buying method

Supply path optimization

Check out Smart’s recommendations to embrace SPO

Identity Indicator

Key market trends for a privacy first digital advertising ecosystem

Quality Standards Guide

How to be compliant with new IAB initiatives for sellers transparency

Check out our latest articles

Demand

Driving Advertiser Value Through Centralized Curation

Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.

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New Year Wooden Calendar
Demand

New Year, New Opportunities For Advertisers

With the new year just around the corner, people are already setting 2023 goals. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Here’s what you should know to get started on your campaign planning.

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