White Papers & Guides

Explore Smart's latest research and let us guide you through the AdTech world

Going direct

What you need to know about programmatic buying method

Supply path optimization

Check out Smart’s recommendations to embrace SPO

Identity Indicator

Key market trends for a privacy first digital advertising ecosystem

Quality Standards Guide

How to be compliant with new IAB initiatives for sellers transparency

Check out our latest articles

Online Advertising

Carbon Footprint Measurement: Where Do We Stand Today?

As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.

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