Smart and castLabs: Partnering on Profitable Video Delivery

Smart is integrated with castLabs’ PRESTOplay for iOS and Android providing a seamless video solution without requiring you to spend time on setup.

Looking to spend less time on the development of video player apps?

Our partnership with castLabs offers a seamless client side integration while saving you time and money. PRESTOplay player SDKs allow you to benefit from the extensive monetization options available while providing easy access to our platform. 

How does castLabs help achieve profitable video delivery?

castLabs offers video players, multi-DRM licensing and cloud encoding/packaging and has been helping businesses achieve reliable, secure and profitable video delivery across a large selection of consumer devices and platforms since 2007. An end-to-end technical consulting partner, their innovative technology simplifies content playback, protection, and processing. 

castLabs’ PRESTOplay player is a powerful tool for creating high-end player experiences. Their PRESTOplay SDKs provide players across multiple screens – such as Android devices and Android TV set-top boxes, iOS, iPadOS and tvOS, and HTML5 platforms – including browsers, Windows/macOS desktops, game consoles, and TVs. They also offer a cloud-based content processing service through their Video Toolkit to optimize preparing content for OTT delivery through a simple API.

 

What benefits does the Smart x castLabs partnership provide?

Smart is integrated with castLabs’ PRESTO play for iOS and Android providing a seamless solution of both offerings without requiring you to spend time on the setup. This integration allows you to benefit from Smart’s extensive monetization options and all of the playback features of PRESTOplay. 

Some of those features include: 

  • Digital rights management (DRM) enabled to help you meet studio compliance 
  • Ultra-low latency live streaming to provide a true live experience and keep playback as close as possible to real-time recording 
  • CMAF, MPEG-DASH, HLS, and Smooth Streaming for the highest quality reliable online video experience 
  • VOD, live, and offline playback to accommodate content delivery in any scenario 
  • Customizable UI tools for easy interface changes, and more 

How does the Smart x castLabs partnership provide value?

RMB, a Belgian multi-media sales house, markets video and display inventories of a wide range of Belgian sites and digital platforms. This includes AUVIO, the catch-up television, live video streaming, and video-on-demand platform of the RTBF (Belgian public TV channel). They came to Smart looking to support growth in direct and programmatic sales. 

After successful migration, the video solutions of the advertising monetization platform allowed RMB to ensure the management of all advertising channels in a unified way, while benefitting from fair and optimal competition between direct and programmatic revenues. 

The focus is now on extending the partnership with the co-development of custom solutions to meet the demands of addressable video advertising, on linear and on-demand streams, as well as on live streams. 

Learn how we can help you easily optimize your video campaigns

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