Global Growth Trajectories for CTV: Evolving Market Opportunities

About 500 million CTV endpoints currently exist across the global CTV universe and this number is expected to double next year. Andrew Rosenman, our CTV/Video Product Marketing Lead, recently took the stage at the IAB France’s Ad and Tech Forum to discuss the opportunity this presents while sharing trends from some key global markets.

Key Market Takeaways Include:

  • The US and Canada continue to see movement of digital display and online video spend come into CTV platforms. 
  • Mature EMEA TV markets have CTV advertising infrastructure advantages to exploit. 
  • In Latin America, no two markets are the same. Different viewing behaviors will drive unique CTV advertising opportunities. 

For additional insights and market figures, watch the entire presentation below:

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