Business Knowledge as a Data Science Pillar To Improve RTB Platform Capacities

How business knowledge helped optimize network traffic in an RTB environment

In real-time bidding, it’s imperative to avoid sending bid-requests with no chance of turning into an impression as they consume resources with no return in revenue.

Sequoia is used to to predict when these bid-requests aren’t worth sending and can be spared. When we noticed bids systematically below the bid floor or being blocked by safety filters, we began to reevaluate our definition of success.

Sequoia - RTB capacity

The changes needed were made possible by the range of status allowed by the RTB engine and Sequoia’s design was flexible enough to make activating it quite easy.

Read our full Medium article to learn how we were able to employ strong business knowledge to improve efficiency. 

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