Programmatic Potential
“Although the parallax format was created initially for reserved campaigns, it has huge potential in programmatic; all logical rendering of the page is managed directly from the platform. The creative is ready immediately, so demand partners can upload campaigns to DSPs and start delivering ads as just as they normally do,” explained Federico and Antonello, two members of the Smart Ad Server Team.
“The parallax format is one of several that will be launched by the end of the year. The goal is to modernize mobile advertising. As always, we want to make advertisements less intrusive, and at the same time, more effective for our clients. We’ve already done a test, and the format performed very well,” explained Stefano, Erica, Valeria and Rita of Madvertise. The four-person Ad Ops Team worked with Smart to implement the new format.
Smart Video-Parallax for mobile follows Smart AdServer’s Video-Read template, which is designed to enable Madvertise and Smart AdServer customers to plan the reservation or programmatic sale of premium inventory for the delivery of out-stream video campaigns.