The Challenge
Over the past few years, the company has invested in dynamic growth of its digital activities, resulting in an increase in revenue and earnings in 2014.
Challenges for Smart AdServer:
-Supply accurate forecasting for over 500 employees who are spread across 100 sites worldwide and who manage between 2,000 and 5,000 campaigns per month. The tool is particularly important to sales teams, who needed to sell the maximum volume of ad space without exceeding available inventory.
-Provide the sales team with accurate information about available volume, giving them the ability to sell the appropriate amount at the correct time.
-Offer insight about overbooked campaigns and their level of importance, allowing publishers to take necessary actions to ensure campaigns objectives are met.
-Offer teams the possibility to combine multiple targeting criterion without sacrificing precision.
-Provide the publisher with the ability to forecast fine-tuned audiences and then sell behavioral campaigns at a higher rate.