A valuable partnership with Nielsen
“Smart AdServer is a pioneer on mobile. We’re continuously developing new solutions, with the aim of offering clients useful tools with which to maximize campaign efficiency,” explains CEO of Smart AdServer, Cyrille Geffray. “Nielsen is a market reference, so this integration provides added value for our publishers and their advertisers.”
Bertrand Krug, VP of Médiametrie/NetRatings, believes the partnership is well-timed, “Nielsen Digital Ad Ratings has established itself as the leader in advertising campaign measurement; with the current growth in mobile advertising, integrating with Smart AdServer will allow us to bring further improvements to multi-device campaign performances.”