Smart’s RTB Product Owner Elmostapha Beljebbar had the honor of giving a keynote speech at the “Programmatic Mobile Morning” event sponsored by TabMo this past December. He took on the challenging task of explaining programmatic video on mobile! The slideshow title, “Mobile and Video and Programmatic! Oh my!” explains it all — this topic is a handful. But the Product Owner intelligently broke down the three concepts and explained how they’re linked using market data to prove his point.
The result is a lesson that both beginners and experts alike can appreciate. Students, please take your seats!