In an October 11 article published in VideoNuze, Will Richmond delves into the advantages of vertical video ads for publishers.

French video ad tech provider Smart AdServer has ramped up its vertical video ad formats to meet market demand by both publishers and advertisers. In a recent briefing, Romain Job, Smart AdServer’s Regional Manager, US, explained to me that the convergence between video and mobile is driving strong demand for ad units that conform to users’ mobile behaviors…

Read the entire article on VideoNuze.