Results
In 2 months:
+ Smart became the #1 revenue source
In 3 months:
+ 2x total revenue
+ eCPM per page viewed boosted to over 3€
+ Smart RTB+ eCPMs topped those of other platforms, meaning it sold more inventory at a higher price
+ Smart outearned Criteo, Teads, and The Moneytizer
+ Smart represented +40% of total programmatic monetization