This Q&A with CMO Michael Nevins sheds light on how the shift away from Open Auction and the push to improve user experience and quality manifests in the the need for publishers to take the longer view and create a sustainable monetization strategy based on the secure activation of their first-party data. The leveraging of this owned data, will help them to, in effect, nurture their own “private gardens.” Read more about it in this Private Garden Q&A.
Facebook
Google+
Twitter
LinkedIn