Blog
Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape
Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]
Q&A: Talking Sustainable Advertising With Greenbids
We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.
Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape
Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. New York, Paris, London, 15th April 2024 â Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. […]
Make Every Ad Dollar Count With Attention Metrics
Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.
Equativ Spotlight: Jeremy
Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.
Sustainability At Equativ: A Look Back and Ahead
This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.
Equativ Spotlight: Audrey
Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.
The Middle East: A Thriving Hub for Gaming
Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.
Equativ Integrates Samba TVâs Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting
Partnership allows for greater precision in Connected TV targeting NEW YORK â February 5, 2024 â Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]