Smart’s Inventory is Now Compatible With Google Audiences

Advertisers can now apply Google’s Audience Segments (affinity, in-market audiences) to their campaigns in Display & Video 360 and buy on Smart inventory. 

For publishers

This integration works for: 

  • all formats 
  • all environments 
  • several transaction types – Open Auction, Direct Deals 

Buyers who have added Google’s Audience Segments to their campaigns will now be able to buy on Smart inventory. All you need to do is share the news and remind them to enable Smart as an exchange in the DV360 interface. 

For advertisers

This feature will increase scale and reach to better achieve campaign goals and is available for: 

  • Open Auctions and deals 
  • All formats 
  • All devices 
  • All geographies

Our team is continuously working together with Display & Video 360 to unlock new opportunities that help advertisers and publishers best reach their goals. 

Contact us to get started now

Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!

Leading the way in transparency
Demand

Buyers.json: Leading the Way on Buy-Side Transparency

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.

Read More
Demand

Ad Tech’s Challenge: Authentically Engaging the U.S. Hispanic Market

According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

Read More