SPO remains a crucial matter for advertisers who are looking for more clarity on how their ad dollars are spent.
SPO should not be viewed as simply reducing intermediaries, but as a deep analysis of finding the highest value and the most efficient path to a verified supply.
Our SPO Short Guide is an easy and intelligible guide on what SPO is and basic guidelines to make sure you are working with the right partners.
It offers a quick overview of some best practices that you can start using today.
While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.
It’s important to understand what’s at stake in the shift towards a cookieless environment. Here’s what you need to know about ID-less inventory and how you can prepare to make the most of it.
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.