Supply Path Optimization
How to embrace SPO
SPO remains a crucial matter for advertisers who are looking for more clarity on how their ad dollars are spent.
SPO should not be viewed as simply reducing intermediaries, but as a deep analysis of finding the highest value and the most efficient path to a verified supply.
Get Smart’s recommendations for SPO
Our SPO Short Guide is an easy and intelligible guide on what SPO is and basic guidelines to make sure you are working with the right partners.
It offers a quick overview of some best practices that you can start using today.
Download our SPO Short Guide
Related to Identity
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.