Short Guide

Supply Path Optimization

How to embrace SPO

SPO remains a crucial matter for advertisers who are looking for more clarity on how their ad dollars are spent.
SPO should not be viewed as simply reducing intermediaries, but as a deep analysis of finding the highest value and the most efficient path to a verified supply.

Get Smart’s recommendations for SPO

Our SPO Short Guide is an easy and intelligible guide on what SPO is and basic guidelines to make sure you are working with the right partners.

It offers a quick overview of some best practices that you can start using today.

extract of supply path optimization guide

Download our SPO Short Guide

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