The Partner Zebestof, a subsidiary of the CCM Benchmark / Figaro Group, is a
Semantic Contextual Targeting.
The right audience, the right time, the right place.
AI-powered & Self-Served Semantic Contextual Targeting
Use semantic targeting to display contextually-relevant ads to catch audience attention on the spot. Smart’s proprietary language processing algorithm uses artificial intelligence to analyze the true meaning of our publishers’ content pages in real-time. Each page is categorized and added in thematic segments that are directly available for targeting in Smart’s platform.
Powerful targeting available through IO and deals
Directly available in Smart’s UI. No commitment
Benefits for both sides
Reach your audience within a context appropriate to your targeting objectives. With our cookie-less solution, target an accurate and receptive audience at scale, while providing a more relevant customer experience.
Realize greater value and get a better overview of your most important asset: Your content. With our cookie-less and time-saving solution, easily answer buyers’ briefs by providing them direct access to their most desired audience.
Available through: PMP, Direct Deals, PG, Deal+ (cross-publisher deals), Direct campaigns
How does semantic targeting work?
After years of R&D, Smart’s data science team has developed powerful proprietary contextual machine learning technology that scans, analyzes and categorizes over 100,000 pages per day. Based on artificial intelligence, the algorithm continuously improves the accuracy of the segmentation.
“We’ve been able to maximize our customers’ campaign performance through a context-focused distribution of ads in a premium environment.”
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
Learn how we helped the largest newspaper in Colombia boost revenue by displaying Netflix ads US-based to Spanish-speaking audiences.