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Optimize the value of your inventory with client-side- In-stream video Header-Bidding

Get the most out of each video impression

Header bidding is not just about display ad, you can also open your video inventory to Header Bidding.

The video header bidding mechanism is the same as header-bidding in display advertising, even if the implementation is quite different.

Our client-side video Header Bidding solution helps publishers get the most out of each video impression with easy implementation and revenue growth.

Adding client-side in-stream video Header Bidding to your stack will increase the competition and demand density for your specific video inventory, thus maximizing your global revenue and long-term optimization.

Boost in RPM

In this real-time demand sources competition, supply-side and demand-side vendors can easily synchronise their cookies during the bidding process

More Transparency

Publishers can access granular reporting to gain deeper insights about demand sources and clearing prices

“Within a week of enabling SmartAdServer in our Prebid video auctions, we saw revenue from the partnership increase by 65%! The integration has brought significant added value to our instream inventory and, thanks to a seamless and error-free rollout, required minimal effort from our engineering and product teams.”

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Smart Ideas About Header Bidding

Header bidding

Which type of header bidding best fits your strategy?

Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.

Fanny Guillou August 27, 2019

Press releases

Smart Acquires InsideAll, facilitating Header Bidding Strategies for Hundreds of Publishers

Smart Acquires InsideAll, facilitating Header Bidding Strategies for Hundreds of Publishers July 10th, 2019 Smart,

Smart July 16, 2019

Holistic Ad Server

Bonnier reports + 27% Increase in Programmatic Revenue with Smart’s Holistic+

27% increase in its programmatic revenue (between April 2018 and April 2019) 19% growth in

Lucie LAURENDON July 4, 2019

Smart Resources

Publishers

Demand

Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.

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