Header bidding is not just about display ad, you can also open your video inventory to Header Bidding.
The video header bidding mechanism is the same as header-bidding in display advertising, even if the implementation is quite different.
Our client-side video Header Bidding solution helps publishers get the most out of each video impression with easy implementation and revenue growth.
Adding client-side in-stream video Header Bidding to your stack will increase the competition and demand density for your specific video inventory, thus maximizing your global revenue and long-term optimization.
In this real-time demand sources competition, supply-side and demand-side vendors can easily synchronise their cookies during the bidding process
Publishers can access granular reporting to gain deeper insights about demand sources and clearing prices
“Within a week of enabling SmartAdServer in our Prebid video auctions, we saw revenue from the partnership increase by 65%! The integration has brought significant added value to our instream inventory and, thanks to a seamless and error-free rollout, required minimal effort from our engineering and product teams.”
Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.
Smart Acquires InsideAll, facilitating Header Bidding Strategies for Hundreds of Publishers July 10th, 2019 Smart,
27% increase in its programmatic revenue (between April 2018 and April 2019) 19% growth in
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