Access to thousands of ready-to-activate data segments from Smart proprietary tools and leading providers directly available for both your direct and RTB campaigns.
Unlock revenue opportunities by leveraging your first-party data and direct relationships with buyers in a secured environment.
Offer a powerful alternative to cookie-based targeting and a privacy-proof solution with precise category segments based on the analysis of the true meaning of your content pages.
Make sure your inventory is a brand-safe environment to increase your inventory value and revenues with brand safety semantic contextual allowlists.
Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.
Guarantee minimum viewability rates and completion rates to buyers based on the prediction of your inventory’s viewability.
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
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