The hub to activate strategic data assets to enrich your inventory.
Access to thousands of ready-to-activate data segments from Smart proprietary tools and leading providers directly available for both your direct and RTB campaigns.
Offer a powerful alternative to cookie-based targeting with precise category segments based on the analysis of the true meaning of your content pages.
Learn more about Smart’s proprietary algorithm.
Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.
Guarantee minimum viewability rates to buyers based on the prediction of your inventory’s viewability.
Differentiate and increase your margin by adding the relevant data to your media offer.
Efficiently answer buyer briefs and boost direct campaigns by owning the targeting activation
No integration required. Our data segments are self-served and ready-to-use with no minimum commitment.
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
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