In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Smart Data Marketplace.
The hub to activate strategic data assets to enrich your inventory.
Access to thousands of ready-to-activate data segments from Smart proprietary tools and leading providers directly available for both your direct and RTB campaigns.
- Semantic Contextual Targeting.
Offer a powerful alternative to cookie-based targeting with precise category segments based on the analysis of the true meaning of your content pages.
- Audience Targeting with integrated 3rd Party Data Segments.
Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.
- Predictive Viewability Targeting.
Guarantee minimum viewability rates to buyers based on the prediction of your inventory’s viewability.