In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
First-party data: connect with your readers and enhance your inventory
Unlock revenue opportunities by leveraging your first-party data and direct relationships with buyers in a secured environment.
Contextual targeting: leverage your content with a powerful cookieless solution
Offer a powerful alternative to cookie-based targeting and a privacy-proof solution with precise category segments based on the analysis of the true meaning of your content pages.
Brand safety: mark your inventory as brand-safe
Make sure your inventory is a brand-safe environment to increase your inventory value and revenues with brand safety semantic contextual allowlists.
Audience targeting: enrich your content with third-party data segments
Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.
Performance targeting: ensure the achievement of specific objectives
Guarantee minimum viewability rates and completion rates to buyers based on the prediction of your inventory’s viewability.