Data Activation

Efficiently reach your preferred audience with premium data targeting

The hub to activate strategic data assets
to enrich your inventory

Access to thousands of ready-to-activate data segments from Smart proprietary tools and leading providers directly available for both your direct and RTB campaigns.

First-party data: connect with your readers and enhance your inventory

Unlock revenue opportunities by leveraging your first-party data and direct relationships with buyers in a secured environment.

Contextual targeting: leverage your content with a powerful cookieless solution

Offer a powerful alternative to cookie-based targeting and a privacy-proof solution with precise category segments based on the analysis of the true meaning of your content pages.

Brand safety: mark your inventory as brand-safe

Make sure your inventory is a brand-safe environment to increase your inventory value and revenues with brand safety semantic contextual allowlists.

Audience targeting: enrich your content with third-party data segments

Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.

Performance targeting: ensure the achievement of specific objectives

Guarantee minimum viewability rates and completion rates to buyers based on the prediction of your inventory’s viewability.

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