The hub to activate strategic data assets to enrich your inventory.
Access to thousands of ready-to-activate data segments from Smart proprietary tools and leading providers directly available for both your direct and RTB campaigns.
- Semantic Contextual Targeting.
Offer a powerful alternative to cookie-based targeting with precise category segments based on the analysis of the true meaning of your content pages.
Learn more about Smart’s proprietary algorithm.
- Audience Targeting with integrated 3rd Party Data Segments.
Build audience-based offers such as demographics, interest or intent using ready-to-use data segments from leading data providers integrated into Smart’s SSP and ad server.
- Predictive Viewability Targeting.
Guarantee minimum viewability rates to buyers based on the prediction of your inventory’s viewability.