Zeotap integrated with Smart Ad Server and SSP to bring high-quality data to its cross-channel inventory
Berlin, September TBC, 2019: zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale today announced that it has completed an integration with Smart AdServer, the leading independent ad monetisation platform. This integration allows Smart clients to access and activate zeotap’s high performing targeting segments, enabling greater inventory audience insights on mobile and in-app, across France, Germany, Italy and Spain.
Zeotap provides first-party telecom and enterprise data across ten telcos globally, alongside other unique sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data.
Its data has proven to exceed market benchmarks by up to six times on measured demographic On-Target Percentage (OTP) and other key performance indicators. The company also runs the largest global and deterministic identity graph thanks to the integration with telecom operators, large mobile app publishers and other major enterprise partners.
Smart’s end to end fully transparent ad monetization platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. With its new Data Marketplace solutions, Smart now offers publishers an easy way to target the most relevant audience for their direct and programmatic campaigns thanks to an intuitive workflow and simple business model.
“We want to help the largest publishers make better data-driven decisions when monetizing their inventories. Because of the unique source of our data and its high-quality, we can give deterministic insights into their website audience, helping guide their advertising strategy. Thanks to our integration with Smart, our segments can help those publishers who work with the most demanding brands exceed client KPIs.” says Daniel Heer, CEO & Founder of zeotap.
“This year we launched a robust and privacy compliant data platform to easily activate data on the sell-side and ultimately enables buyers to reach their most wanted audience in Smart RTB+. With Zeotap integration, we are able to propose a unique and quality data offer to target on mobile web environments and in-app. This deterministic audience data will be a key value to Smart’s many mobile advertising clients.” says Marine Desoutter, Product Marketing Lead at Smart AdServer.
Zeotap is the only global data & identity platform that offers a deterministic end2end solution to onboard, understand and activate 1st party customer data across Europe, North America, LATAM and India. zeotap works with exclusive data sources such as 10 tier-1 telecom operators globally and many others. Thanks to its patented tech platform and a privacy and security by design approach resulting in 9 certifications including GDPR & ISO 27001, zeotap today is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald’s & Mercedes-Benz. More info: www.zeotap.com
About Smart (www.smartadserver.com)
Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.