Vocento enters partnership with Smart to replace its full ad tech stack and optimize digital advertising
London / Paris / Madrid, 4 January 2022.- Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimized results. Vocento has chosen Smart’s full-stack ad monetization offering – including their feature rich adserver and natively integrated SSP – to best monetise its ad inventory and to deliver direct and programmatic ad campaigns across all web and in-app channels and formats.
This partnership between Vocento and the leading independent ad tech platform will improve the transparency of advertising and increase fair competition between the different players on the demand side of the digital advertising market. In the coming months, the two companies will work together to validate their integration processes and business cases.
Ingrid Couasnon, EVP EMEA at Smart comments: “We’re very happy to have earned Vocento’s trust and to offer them an independent alternative to the existing market offerings. In a more mature, fragmented and controlled market, our aim at Smart is not only to provide premium publishers with the most efficient and innovative monetisation solutions, but also to allow them to take back control over their inventory and data assets.“
Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.
Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Meredith, Insider, The Guardian, Cafe Media, Groupe Marie Claire, Le Figaro, Altice, and PlutoTV to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.
Vocento is the leading multimedia group in Spain. It is Spain’s number one print press company and the leader in the country’s regional newspaper market thanks to the deep roots and positioning of its publications. Vocento publishes national daily ABC, 14 regional newspapers, some of which are more than 100 years old, and three supplements and magazines. Vocento currently reaches more than 54.1 million contacts (according to the 2nd EGM survey of 2021 and Adobe Analytics 10’21) and more than two million readers (according to the EGM survey). The company is a leader in the classified advertising market and is diversifying into new business areas that are associated with its brands, such as gastronomy, music and education.