Teiffyon Parry joins Smart as EVP Global Demand
Significant new hire will accelerate Smart’s growth with media agencies and brands
London, UK, 10am BST, 20 July 2021: Smart AdServer, the leading independent ad monetization platform, today announced the appointment of respected adtech leader, Teiffyon Parry, as EVP Global Demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group across North America and Europe, will leverage his strong relationships with agencies, trading desks, and direct advertisers to achieve strong growth targets and accelerate Smart’s demand transformation, particularly across CTV.
Parry is a global adtech leader with extensive experience of working with fast-scaling companies. Serving most recently as Managing Director for FreeWheel Advertisers, he oversaw global product strategy for digital and TV, with a focus on global agency sales and partnerships. Before this, he worked as Managing Director at Adazzle, where he scaled the business before leading the sale to Comcast and its subsequent integration into Strata. Parry brings with him a unique background in demand, along with strong relationships in the digital TV space.
Teiffyon Parry comments, “I’m excited to join Smart at a time of growth, and to use my expertise to help drive the company’s mission to build closer relationships between supply and demand to boost more transparent, data-secure innovation. I look forward to working alongside Smart’s growing demand offering to drive deeper partnerships with key advertising groups globally – particularly within the digital video and TV space.”
Parry’s appointment follows Smart’s recent acquisition of DynAdmic, demonstrating the company’s ongoing investment and commitment in providing the tools and solutions needed to bridge the gap between media buyers and sellers, in a fair and transparent way.
“As Smart continues to scale its demand offering, Parry will be instrumental in driving partnerships with key advertising companies across North America and Europe”, says Arnaud Creput, CEO of Smart. “His industry relationships will strengthen our presence in strategic markets and sectors, and his role will solidify the foundations of our robust demand organization.”
Based in London, UK, Parry joins Smart’s Executive Committee and will report directly to Arnaud Creput, CEO of Smart.
Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.
Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.