Smart boosts advertisers’ summer campaigns with dedicated auction packages

Press Release– Paris, May 5th 2022

To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers to easily broadcast their campaigns by directly targeting their audiences and broadcast settings via a single Deal ID (a transaction identifier located in the DSP). 

The summer of 2022 is set to be a big opportunity for advertisers and brands specializing in fashion, outdoor equipment, and garden sectors. The travel and tourism industry will particularly benefit, with an expected growth rebound of nearly $700 billion in revenue worldwide.

Smart is setting up a series of theme-based auction packages to support agencies and brands in this period of high activity helping to offer them easier access to the most engaged digital audiences in a brand-safe environment. These auction packages also offer publishers potentially new sources of revenue and a better value for their assets. Ready-to-use and customizable, the auction packages are established according to different criterias which leverage targeting and optimization capabilities, particularly in cookieless environments: 

  • The publishing environment – which allows advertisers to reach users who are actively searching and have real interest in a targeted theme by leveraging Smart’s own semantic analysis algorithm – helps advertisers improve their campaign performance in a cookieless environment. 
  • Audience data which can be leveraged to reach users according to their interests, socio-demographic criteria, browsing habits, or purchasing behaviors. 
  • Expected campaign performance based on visibility, completion rate (for video), or click-through rate to enable advertisers to generate engagement and meet their business objectives.
  • Access to targeted formats and devices, including in-stream packages on CTV (connected TV) or on mobile, to accompany audiences throughout their vacations

This series of themed packages enriches Smart’s overall global auction package offer that accompanies media buyers throughout the year with strategic recommendations to reach the most relevant audiences and environments for their campaigns. 

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About Smart:

Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.

Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Meredith, Insider, The Guardian, Cafe Media, Groupe Marie Claire, Le Figaro, Altice, and PlutoTV to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.

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