Smart’s Deal+ Offers Ad Buyers Curated Packages at Scale
With one Deal ID, programmatic buyers access premium inventory at scale across quality publishers
PARIS — June, 16th, 2017 – Ad buyers have new access to premium publisher inventory at scale — and publishers can easily appeal to more buyers. That’s thanks to Smart Deal+, a curated marketplace Smart announced during the Cannes Lions.
For ad buyers, Smart Deal+, a curated marketplace, creates inventory packages at a scale that appeals to large programmatic buyers. A single Deal ID gives buyers access to a number of premium publishers at once, providing the same transparency of direct deals, but at scale.
Publishers benefit from demand by more and bigger buyers. Deal+ offers full price transparency, with no hidden fees.
After testing with beta partner Adotmob, Deal+ launches today in Europe and Latin America, focusing on ad formats including rich media and a small number of verticals, including news and entertainment. Smart will soon add new Deal+ packages for viewability, audiences, and events. These additional packages will roll out across the world over the next few months.
“Adotmob and Smart have been working closely on Deal+ during the beta phase as part of our buying strategy,” said Adotmob Cofounder and CEO Yannis Yahiaoui. “Deal+ has enabled Adotmob to reach premium Smart inventory at scale on high-performing mobile formats. We are very pleased with the way Deal+ has enabled us to save time and effort setting up deals and to efficiently reach our campaigns’ objectives. Adotmob is committed to innovating in new technologies like Smart’s Deal+ which drive programmatic advertising forward.”
“Buyers are increasingly looking for effective ways to reach their target audience programmatically,” said Smart Chief Programmatic Officer David Pironon. “Smart Deal+ goes one step ahead by providing buyers with the most direct access to relevant inventory. Scale and transparency are the two main dimensions of Deal+. The response from our beta partners has been very enthusiastic.”
How it works: Deal+ sets up a unique ID in the networks of participating publishers. Smart then builds a package across publishers, sets a price, and offers the package locally and regionally, with global marketing support. Deal+ packages can be based on ad formats, verticals such as entertainment, seasonal events, viewability, audience profiles, and buyers. Deal+ is DSP-agnostic: Buyers can buy Deal+ packages with any DSP.
For more about Deal+, visit this page.
About Smart (www.smartadserver.com)
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats — display, rich media, native and video — and on all screens. Founded in 2001, with offices in 11 countries and more than 220 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde and Wine Enthusiast.
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