Smart AdServer selects SecureUDID as an alternative to the UDID
Paris, 30 September 2013. Six months after the launch of its RTB+ service, Smart AdServer is issuing an initial performance assessment of RTB+. Launched in 4 major European Union countries, i.e., Germany, France, Spain and Italy, Smart Ad Server’s yield management solution is already a success:
• Nearly 3 billion impressions are available each month, in real time, from Smart AdServer’s publishers.
• In August, over 100 million unique users were available for bid buying partners on Smart AdServer RTB+.
A dozen partners, including DSPs, retargeting platforms and independent trading desks, have already been integrated into the system. A number of additional partnerships are currently being finalised. Considering the quality of inventory offered by Smart AdServer network publishers, eCPM levels are already very encouraging.
In October 2013, 100% of inventory from Smart Ad Server clients will be RTB eligible (versus 50% at present). This will include newly integrated mobile inventory, as well as ad inventory of clients based in South America and in Eastern Europe.
“We maintain our objective of providing support to our publishers as inventory sales methods evolve towards programmatic buying.” explains Romain Job, Strategy & New Business Manager at Smart AdServer. “Inventory available on traditional ad exchanges is sometimes of a low quality. We are convinced that our platform will therefore allow premium publishers to dominate this new market.“
About Smart AdServer (www.smartadserver.com)
Created in 2001, Smart AdServer is a premium, integrated ad serving and RTB advertising platform. It allows publishers to monetize all digitals channels, online, mobile, and video. Thanks to its innovative technology, and integrated, high quality service, Smart AdServer has already developed a loyal client base of over 400 users, located across 5 continents. It operates 11 offices worldwide.