Smart Ramps Up Hiring in Order to Double Sales Revenue by End of 2016
Full-stack publisher platform sees programmatic advertising grow 342% since Q1
NEW YORK — April 28th, 2016 – Its publishing partners will see revenue surge by the end of 2016 as ad-tech leader Smart approaches its goal of doubling annual sales revenue to $68 million. The company, a key global player in the programmatic advertising marketplace, serves ads to 650 million unique visitors per month on 900 million devices, a third of them mobile, according to Quantcast.
Having grown by 75% in 2015, the company aims to double its current sales revenue by tripling its investment in R&D and marketing while expanding globally, particularly in the U.S. and Asia. It will also increase its workforce by 40% before the end of the year, adding 60 employees.
“In addition to its leadership presence in France and Latin America, Smart has established itself as one of the top four full-stack players worldwide — and the only European one,” said Smart CEO Cyrille Geffray. “We’re the only 100% publisher-focused independent player in the media market. With the help of our investor, Cathay Capital, we have accelerated our global development, particularly in the U.S. and Asia, and have increased our technological lead over the competition. The organic integration of our SSP into our pre-existing ad server gives us a unique strategic position in the market, enabling our clients to easily link the ideas of branding and programmatic and to fully optimize publisher revenues.”
The company, known historically as an ad server on the European market, has nine offices worldwide in France, Spain, Italy, Germany, Poland, the U.S., Argentina, Brazil and Mexico. It serves 600 clients, including large global media groups such as Genesis Media, Axel Springer, Clarin, Telcel, SFR, Aufeminin, Le Monde, Amaury Médias, Webedia and HiMedia.
Smart has been a big mobile player since 2010, and currently claims close to 50% of the market in continental Europe. It was the first mobile ad server certified by the U.S. IAB.
About Smart (www.smartadserver.com)
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. Founded in 2001, with offices in 9 countries and 150 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.
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