Smart Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory
New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking
HALLANDALE BEACH, Fla. (April 3, 2017) – Smart, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.
Smart serves the buy-side of the advertising ecosystem through its Smart RTB+ Ad Exchange and the sell-side by delivering ads to more than 30,000 websites worldwide through its global network of more than 800 publishers and ad networks.
The new partnership reflects Smart’s focus on maintaining high-quality, brand-safe and non-fraudulent inventory and will add another layer of protection for Smart’s clients. Fraudlogix’s solution enables the platform to monitor its billions of monthly impressions and identify non-human traffic generated by bots, malware, automated scripts and other fraudulent means as well as flag sites with brand-safety issues.
“Quality has become a key topic in our ecosystem. And at Smart, we want to be at the forefront of this battle against fraud and non-qualitative content. We want to ensure we provide our advertisers with 100% non-fraudulent traffic and with the best inventory,” explains David Pironon, Chief Programmatic Officer at Smart. “That’s why we have created a complete team dedicated to quality within our Programmatic department. We choose Fraudlogix to ensure a strong level of quality on our Exchange and it’s a powerful complementary solution to our already strong internal tools and dedicated teams.“
“We’re excited to have Smart as a client – they realize how important having high-quality inventory is for their business and for the industry,” said Fraudlogix CEO, Hagai Shechter. “Fraudlogix is happy to help them fight fake traffic and maintain a brand-safe environment.”
About Smart (www.smartadserver.com)
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. Founded in 2001, with offices in 10 countries and 200 passionate employees, Smart empowers more than 800 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.
About Fraudlogix (www.fraudlogix.com)
Fraudlogix is an online advertising fraud detection company founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. It is the first of its kind to cater to the unique challenges faced by the supply side (ad networks, ad exchanges, and SSPs) and DSPs within the online advertising marketplace, providing them with pre-bid ad fraud solutions for desktop, mobile, in-app and video environments. Today, Fraudlogix monitors data from over 490 million unique users, 8.2 million websites and 1.2 billion unique devices monthly. Visit www.fraudlogix.com for more information.
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