Smart AdServer continues its international development and signs contracts in three new markets
These new signings mark the beginning of business in Italy, Israel and Bulgaria
Paris, 1 March 2010 – Smart AdServer, a leading player in Europe in adserving and digital marketing, has announced the recent signing of contracts in Italy, Israel and Bulgaria, thus illustrating the continued international growth of the French adserver. These contracts in these new markets validate the extremely important development potential of Smart AdServer abroad, continuing to win market share in the online advertising industry.
In Italy, Smart AdServer signed its first contract with Myads, an important advertising house specialising in the leisure, entertainment and culture sector. Myads boasts among its publishers Mymovies.it (a major cinema website), ibs.it (Italy’s largest online bookshop) and Wuz.it (a website dedicated to culture and entertainment). Myads manages almost 188 million views, and today has 7.6 million single monthly visitors. Myads chose the Smart AdServer solution for its ease of use, its innovative functions and the technical support offered in Italian.
Smart Adserver has also signed its first contract in Israel with McCann Erickson, Israel’s leading media agency. It chose Smart Adserver for the scope of its services, the ergonomics of its interface, which is both intuitive and easy to use, and its capacity to innovate. Finally, the availability of technical and commercial teams and the quality of the service provided were also assets in favour of the French adserver.
Finally, Smart AdServer won its first client in Bulgaria with Netinfo, the leading local company in the online advertising sector. A subsidiary of an important European press group, Sanoma Magazines International, Netinfo provides the largest Internet service in Bulgaria, as well as having portals (notably the local leader – abv.bg – with almost 2 million single monthly visitors). Netinfo chose the Smart AdServer advertising distribution solution for its easy take up, the skill and availability of the sales teams and the technical support. In adopting the solution of the French adserver, Netinfo hopes to manage several billion visits over time.
About Smart Adserver (www.smartadserver.com)
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … as well as a large number of sites and companies, including Meetic, PIXmania, Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+,Curse Gaming, Amiado…
Annabel Verrier / Marion Lauria
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