Smart Boosts Revenue as Programmatic Investment Continues to Grow in France
Full-stack publisher platform sees programmatic advertising grow 257% since Q2
PARIS — September 27, 2016 – A key global player in the programmatic advertising marketplace, Smart has seen yet another revenue surge this year, reporting over 250% growth since Q2. The company offers a full-stack solution that helps publishers monetize through all sales channels and across all screens. It serves ads to 650 million unique visitors per month on 900 million devices, according to Quantcast.
Programmatic buying has shown continued growth on the French market. According to a Pwc study conducted by SRI, last year’s 423 million Euros of programmatic investments marked a 61% growth increase when compared to 2014.
Smart is gaining market share in both Europe and the U.S. With a fully integrated full-stack solution and Holistic Yield algorithm which allows direct and programmatic sales to compete, the company has helped players such as the REC e-commerce site Rue du Commerce increase programmatic revenue by 133%.
Total programmatic revenue currently makes up 30% of the company’s total revenue, but that number is expected to reach 50% by the end of the year. Programmatic video, which currently drives 20% of the company’s revenue, has multiplied tenfold in the past than six months.
Smart’s worldwide presence (it has offices in Europe, the United States, Latin America and Brazil) and its ability to offer publishers monetization opportunities across all channels, including desktop, mobile, and video, can help explain the sharp increase in revenue.
“Publishers turn to Smart’s full stack solution for four main reasons,” said Cyrille Geffray, CEO. “Optimization of revenue, brand safety, complete control of inventory, and full transparency with regards to revenue generated.“
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About Smart (www.smartadserver.com)
Smart is the only independent full-stack ad technology platform in programmatic and direct sales dedicated to the sell side. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. Founded in 2001, with offices in 10 countries and 170 passionate employees, Smart empowers more than 600 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com.
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