Smart Acquires InsideAll, facilitating Header Bidding Strategies for Hundreds of Publishers
Smart, the leading independent ad monetisation platform, today announces its acquisition of InsideAll, a technology company that facilitates client-side Header Bidding for publishers. InsideAll’s technology provides a single user interface, as well as a unified dashboard, in order to optimise across all exchanges. The technology will be available on Smart’s platform, providing publishers unprecedented control and transparency in their Header Bidding endeavours. Smart bundles the technology with white-glove Managed Services to help publishers optimise their revenue and manage their user experience.
Header bidding has provided publishers more choice, more control and a more equal competition for their inventory. However, since the inception of Header Bidding, publishers have endured a painful process to integrate new SSPs in the wrapper, a lack of unified analytics, and a lack of unified features for day-to-day management of revenue sources and page latency. With the acquisition of Inside All, Smart Managed Holistic+ provides the highest level of control and insights to publishers. This empowers them to do granular analysis of their revenues and optimise them based on data-driven insights into the performance of each SSP, the performance of specific formats and to identify potential bugs in their setups. Publishers can focus on optimising revenue while easily and precisely managing user experience.
“Smart’s Managed Holistic+ is the ultimate solution for publishers, promising them absolute certainty in their strategies. InsideAll’s technology and Smart’s managed services for Header Bidding deliver unrivaled value for publishers,” said Arnaud Créput, CEO of Smart. “This acquisition underscores our commitment to transparently maximise our publishers’ revenues, enabling them to take full control of their data, their inventory, and ultimately their monetisation sources.”
“Joining Smart is an evolutionary step for InsideAll. Together with Smart, we will be able to provide customers with a one-stop solution, embedding all the latest monetisation solutions. Leveraging Smart’s international presence and market share, we will have the means to fully deliver our product potential,” said Gabriel Chicoye, CEO and founder of InsideAll.
About Smart (www.smartadserver.com)
Smart is the leading independent ad monetisation platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimisation. Smart works directly with more than 1,000 publishers worldwide including Financial Times, TracFone, Altice Media Publicité and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.
Inside All was created in 2016 with the mission to help publishers maximise their revenues by facilitating Header Bidding implementation and day-to-day management. InsideAll is currently working with publishers such as Groupe Marie Claire, Melty, Paris Turf, Mondadori and Galaxie Media.