Mobile Lions 2012: the winner is YOC, powered by Smart AdServer’s mobile solution
Paris, July 3, 2012 – The YOC Mobile Advertising Format ‘Mystery Ad’ was awarded a Golden Lion in the 59th edition of the Cannes Lions.
Smart AdServer supplied the specific mobile ad format enabling the ad display as well as the ad serving on all targeted mobile devices. The ad format mechanics was conceptualized and designed by YOC. The campaign achieved an incredible click-through rate of 29.7%.
About Smart AdServer (www.smartadserver.com)
Established in 2001, Smart AdServer SAS develops and markets premium ad serving solutions for media agencies and publishers, for managing Web, mobile and iPad/tablets display campaigns. With these innovative functions and outstanding quality of service, Smart AdServer today has more than 300 clients on four continents… With a portfolio that includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and sites and accounts, including Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels… and also for the mobile solution, YOC Media Network, Himedia, Tomorrow Focus.
Media Relations Media contacts – Smart AdServer
Céline Poindron: firstname.lastname@example.org Tél. : + 33 (0)1 53 57 79 69