Global Adtech Media Event: Smart, Liveramp, ID5, Gameloft, HUMAN, Showheroes, BCN, JW Player, and Reach PLC announce “glocal” virtual advertising and media festival.
May 10th, 2021 – After last year’s successful Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition. Organised by Smart in partnership with Liveramp, ID5, Gameloft, HUMAN (formerly WhiteOps), Showheroes, BCN, JW Player and Reach PLC, the Global Adtech Media Event will be held from the 7th-10th of June 2021 and accessible online for all.
While global travel and the chance to meet in person are still uncertain, the digital advertising industry continues to innovate. As the industry moves forward, industry peers still need to get together to discuss challenges and opportunities that are impacting advertisers, publishers and adtech players.
The Global Adtech Media Event enters a new dimension by featuring market trends through both global and local perspectives with a series of more than 25 round tables, either in English or in local languages. Industry experts representing the Americas, EMEA, LATAM and APAC will join for insights and discussions on identity, programmatic, CTV and more.
To keep it fun and help reinforce the personal connections between customers, partners, and friends, Smart, BCN, ID5, JW Player, Gameloft, HUMAN (formerly WhiteOps), Liveramp, Reach PLC and ShowHeroes will welcome the audience all around the world in their virtual private buses, boats, hot air balloons, jets and submarines.
“While most of our industry topics are treated on a global level, it is no longer possible to ignore that local regulations, cultures, local practices and organizations are uniquely influencing each market. The Global Adtech Media Event aims to reflect the diversity of the digital advertising landscape and meet the concerns of each player in the field. We’re very happy that, once again, partners were eager to join and that a strong spirit of collaboration makes this event possible. Enjoy all of it from your home or office with your adtech passport and your travel pillow!” comments Arnaud Créput – Smart’s CEO.
Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.
Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.
As the central marketer of the Hubert Burda Media group, the Burda Community Network (BCN) is an internationally positioned sales network. BCN connects the brand worlds of commercial enterprises with the thematic areas covered by Hubert Burda Media and its external clients. The innovative organisational structure, which includes two market divisions (Client Services for Advertising Clients as well as Media Sales and Digital Media for Agencies), enables to create cross-media and cross-technology communication solutions quickly and efficiently.
BCN is a leader among European magazine marketers with a 16,5 per cent share of the national advertising market and a turnover of EUR 534 million (source: Nielsen Media Research 2020). That makes BCN the first stop for media and sales professionals who want to actively shape the future rather than simply manage it.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.
ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers.
Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit: www.id5.io
About JW Player
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider Inc., and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit http://www.jwplayer.com.
Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,000 people worldwide. Every month, 80 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.
LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.
About Reach plc
Reach plc is the largest commercial national and regional news publisher in the UK with a growing portfolio in Ireland. We create engaging, differentiated content which is distributed through newspapers, magazines and digital platforms – playing a central role in our audiences’ daily lives. Our national and regional brands have a long heritage of being trusted sources of the latest news, information, sport and entertainment, offering a range of opportunities to connect brands with consumers. With one of the biggest monthly multi-platform audiences in the UK, Reach’s national and regional news brands are prominent champions, campaigners and changemakers.
ShowHeroes is Europe’s leading, independent provider of video solutions for digital publishers and advertisers. Its proprietary video platform consists of a library of thousands of unique video content clips, efficient video asset and playlist management, a sleek and modern video player, as well as cutting edge video advertising technology and in-depth reporting tools for both – publishers and advertisers. The center of this ecosystem is the ShowHeroes semantic matching engine: It ensures a smooth video experience by delivering matching video content and ads across all connected sites and apps.