Equativ (formerly Smart) provides advertisers turn-key solutions to reach back-to-school audiences
Press Release– Paris, July 4th, 2022
To support advertisers’ needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy access to the best audiences in premium broadcast environments, via a single Deal ID.
Back-to-school is one of the biggest shopping moments of the year, with spending in the United States amounting to 108.1 billion dollars in 2021. Some of the most preferred products include clothing and accessories, computers and hardware, electronic gadgets, and school supplies. Ethical and ecological considerations are set to be at the core of many purchases, with almost one in two buyers expecting brands to respect the environment – according to GWI data.
Equativ is offering a series of theme-based auction packages to support agencies and brands by granting access to premium audiences in brand-safe environments. These packages are ready-to-use and customizable, and are established according to different targeting and optimization criteria, especially in cookieless contexts. They are broken down into two audiences:
- For parents that are inclined to buy online, especially when it comes to childcare and school supplies: a deal based on Family & Parenting segment focused on display formats
- For students that are large video consumers: a deal based on Education & Scholarship segments focused on video formats
This series of back-to-school packages boost Equativ’s global offering that supports media buyers and brands throughout the year to ensure they fulfill their communication strategies and achieve their business objectives. To learn more about Equativ’s curated packages visit here.
Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
Learn more at Equativ.com.