Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution
End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security, and Control to IPTV and OTT Service Providers.
At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO’s AI-enriched TV data-management capabilities and the activation of these segments on Smart’s advertising platform. It further allows the distribution of targeted ads on any screen through VO’s secure player, which offers versatile ad replacement and insertion capabilities.
“Leveraging Smart’s and VO’s unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets,” said Romain Job, Chief Strategy Officer at Smart Adserver. “This alliance between two recognized specialists allows service providers to access a single, preintegrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment.“