The-makegood.com: People of Ad Tech: Smart AdServer’s Romain Job

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The-makegood.com: People of Ad Tech: Smart AdServer’s Romain Job

Smart AdServer U.S. General Manager Romain Job tells WIT Strategy‘s Bill Brazell that today’s publishers need integrated tools in order to optimize the balance between direct-sold and programmatic ads, and says online publishing will soon bring ad buyers and sellers closer together in a way that will enable publishers to retain more revenue…

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