The Five Looming Questions About Google Chrome’s New Privacy Rules

AdExchanger: The Five Looming Questions About Google Chrome’s New Privacy Rules

By Sarah Sluis 
May 10th, 2019

 

Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting.

But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers may opt out en masse, just as many installed ad blockers or chose to “limit ad tracking” on their iPhones. And it’s yet another wake-up call for an industry facing US regulation following The General Data Protection Regulation (GDPR).

AdExchanger asked industry vets to speculate on how Google’s privacy features will affect them, and why Google built its new privacy features in the way it did.

Here are the different questions looming as Google tightens its privacy in coming months.

 

 This article was originally published on Ad exchanger

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