Telecompaper.com: Smart AdServer enhances programmatic ads with Cerise
French full-stack ad server and SSP Smart AdServer has teamed up with media company Cerise, which owns the websites Gentside and Ohmymag, to offer programmatic branding campaigns. AdServer has enhanced its programmatic solution with a new feature that allows publishers to execute “roadblocks” in programmatic deals. SmartAdServer Programmatic buyers can now deliver their campaigns to several ad placements on the same page, ensuring a 100 percent share of voice and enabling new branding opportunities.
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