NYC presents more opportunities than challenges for foreign ad firms

With digital ad spending reaching nearly $160 billion this year, and expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups. Many of these startups are coming to New York from abroad, specifically Europe and Latin America.

[…]Smart AdServer is another company that is making its mark in the United States. The adtech company was launched in France in 2001 by the aufeminin group, a digital media group owned by German-based Axel Springer. The company provides tools for publishers, with software that can create, track and test advertisements. It operates in 10 countries and has 450 clients, including top global publishers like Le Figaro and Le Monde.[…]

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