Smart AdServer, Adsquare Partner To Help Publishers Segment Audiences

Audience targeting platform adsquare, and programmatic platform Smart AdServer, on Wednesday announced a partnership that enables publishers to create audience segments based on local context and mobile behavior, according to a release. AdSquare, a provider of audience data for mobile programmatic advertising, aims to enrich publishers’ inventory with audience data that’s identified by analyzing local context and mobile behavior.
Paris-based Smart AdServer competes with Google’s DoubleClick for Advertisers, Facebook’s Atlas and Sizmek...

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