Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360

Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360

June 14th, 2019

 

Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video 360. Programmatic Guaranteed deals allow publishers and advertisers to execute direct transactions by taking advantage of programmatic automation and efficiency and eliminating manual processes.

Programmatic Guaranteed allows advertisers to reach 100% of impressions on a specific ad slot/page/website. For publishers, Programmatic Guaranteed helps ensure that buyers will buy 100% of the inventory they’ve reserved. All publishers using both Smart’s Ad Server and SSP are now able to set Programmatic Guaranteed deals with all buyers using Google Display & Video 360 DSP without restrictions:

– In any location.
– On all formats.
– In all environments.

This article was originally published on exchangewire.com

Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!